Japan bring fun and colorful styles to the fashion world. This Japanese fashion is called Harajuku and is divide in to 4 different styles; Gothic Lolita (also gothic loli) Visual Kei, Ganguro, and the “cute” Kawaii style. Harajuku in Japan refers to an area around the Harajuku train station, which has many boutiques, trendy stores and used clothes shops.
Gothic Lolita or GothLoli
Mostly very dark colors but sometimes with white and a bit of a “cute” style. There are 2 different styles “Elegant Gothic Lolita” and “Elegant Gothic Aristocrat”. “Elegant Gothic Lolita” is mostly ruffled knee- length dresses and head bands.Elegant Gothic Aristocrats is more of a refined style, longer dresses and coats.
Visual Kei
Visual Kei is a more of a rock style. The “kei” in Visual Kei is Japanese for type of style , meaning “visual style music”. It combines the styles of the eighties Goth rock, heavy metal and punk The style has very eccentric costumes, makeup and hairstyles.
Ganguro
It started in the 90’s but became huge in early 2000. The style consists of a deep tan combined with dyed hair that can be either bleached gray, silver or various shades of orange. Make up consist of white lipstick, eye shadow, and concealer also white, black eyeliner , false eyelashes and facial gems. Clothing wise, brightly colored clothes are a most, including miniskirts, tie-dyed sarongs, lots or rings, necklaces and bracelets.
Kawaii
The name of this style means “cute” or “pretty. This style has become a major aspect of Japanese culture, fashion and style, more than the other styles. Kawaii fashion looks more like a children style with clothes that appears very cute. Ruffles and pastel or bright colors may be worn, and accessories often include oversize toys or bags featuring anime characters.
