Biography of Frida Giannini

Do you know who is behind the fabulous creations of Gucci?
The fabulous, gorgeous, strong Italian Frida Giannini.  

As creative director of Gucci, Frida Giannini holds the reins of one of Italy’s most powerful fashion houses. Following in the footsteps of Tom Ford was never going to be easy, but Giannini has garnered glowing reviews for her fresh, feminine take on contemporary fashion.

She was born in Rome in 1972 to an architect father and art history professor mother. Giannini studied fashion design at Rome’s Fashion Academy, then went on to apprentice at a small-scale ready-to-wear house. In 1997 saw her move to Fendi, where she designed ready-to-wear for three seasons before being promoted to designer of leather goods. In 2002 she became design director of handbags at Gucci, her first role for the Italian fashion house. In 2004 Tom Ford left Gucci and Giannini was promoted to creative designer of all accessories – a job which saw her delve into the archives to update classics such as the Flora scarf pattern. In 2005 saw Giannini further promoted to creative director of women’s ready-to-wear at Gucci, as well as continuing her role as designer of all accessories. In 2006 she took over menswear as well, and thus became creative director of the whole label. She was also responsible for developing a new retail concept for Gucci’s stores, and also has creative control over the advertising campaigns, which have featured James Franco and Claire Danes

Giannini has been instrumental in working on projects regarding Gucci’s continued partnership with UNICEF, having collaborated with singer Rihanna on the Tattoo Heart range of bags, which raised funds for children in Africa.

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